Credit card online application

Flexigroup approached us for assistance with their online application, which had a low completion rate of less than 40% due to its length and poor usability. Many applications were also referred to the customer service team due to small errors made in the application, with the largest issue being the requirement to enter driver licence details to identify the user. As the solo designer on this project, I worked with Flexigroup's developers to improve the application's usability, challenge unnecessary questions, and simplify the application process.

Through regular catch-ups with Flexigroup, we were able to prioritize features for release and ensure that the design was feasible for development. As a result, the application's completion rate has increased from 40% to 60%, resulting in increased revenue and new customers for Flexigroup. The application has been designed to guide customers through the complex application process and reduce the likelihood of errors or drop-offs.