Mini case study

Lift

Client
Honors Research Project
Year
2016
Role
Design Researcher + Strategist (Lead)

For my honours project in university (2016), I spearheaded a solo endeavour called Lift – a takeaway coffee experience that promotes sustainable use of resources. Lift replaces disposable cups with a reusable cup sharing system through an app, encouraging behaviour change for environmentalism.

The project allowed me to develop a deep passion for designing with a focus on sustainability and behaviour change, which has since remained a central part of my design practice.

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