Client
Honors Research Project
Year
2016
Role
Design Researcher + Strategist (Lead)
For my honours project in university (2016), I spearheaded a solo endeavour called Lift – a takeaway coffee experience that promotes sustainable use of resources. Lift replaces disposable cups with a reusable cup sharing system through an app, encouraging behaviour change for environmentalism.
The project allowed me to develop a deep passion for designing with a focus on sustainability and behaviour change, which has since remained a central part of my design practice.